HomeAboutFeaturesPricingBlog
Sign inContact Us
Directory

Marketing Automation Tools Directory — Automate Your Growth

Compare the best marketing automation tools for lead nurturing, email sequences, and multi-channel campaigns. Features and pricing for agencies and growing businesses.

Overview

Marketing automation connects the dots between lead capture, nurturing, and conversion. The right platform lets you build multi-step workflows that respond to user behaviour, segment audiences dynamically, and deliver the right message at the right time — scaling your marketing without scaling your team.

Selection Criteria

Do you need email-only automation or multi-channel (email, SMS, push, in-app)?How complex are your automation workflows (simple drips vs branching logic)?Is CRM integration built in or do you need a separate tool?What is your contact volume and how does pricing scale?

Directory

HubSpot Marketing Hub

Free tools, Starter from $20/month4.5/5

Comprehensive marketing automation with email, landing pages, forms, workflows, and CRM integration. The most popular choice for mid-market and enterprise.

All-in-OneWebsite

ActiveCampaign

Starter from $15/month4.5/5

Advanced automation builder with CRM, site tracking, and predictive sending. Strong for agencies managing complex multi-step campaigns across client accounts.

Advanced AutomationWebsite

Mailchimp

Free up to 500 contacts, Standard from $20/month4.4/5

Email marketing platform with growing automation capabilities. Customer journeys, segmentation, and landing pages. Best for small businesses getting started.

Email-FirstWebsite

Customer.io

Essentials from $100/month4.5/5

Developer-friendly marketing automation with event-driven messaging, segmentation, and multi-channel support (email, push, SMS, in-app). Great for SaaS products.

Developer-FriendlyWebsite

n8n

Free (self-hosted), Cloud from $24/month4.6/5

Open-source workflow automation that can connect marketing tools, CRMs, and databases. Build custom marketing automations without vendor lock-in.

Open SourceWebsite

Read also

  • Email Marketing Tools
  • CRM Platforms
  • Refront for Agencies

Frequently Asked Questions

What is the best marketing automation tool for small businesses?

Mailchimp for basic automation and HubSpot Free Tools for more comprehensive needs. Both offer generous free tiers that grow with your business.

Can marketing automation track ROI for agency clients?

Yes. Most platforms provide campaign analytics. Agencies using Refront can additionally track time spent on automation setup and optimisation, linking marketing effort directly to client invoices.

Do I need marketing automation if I have a CRM?

A CRM manages contacts and deals. Marketing automation nurtures leads with targeted content. They work best together — which is why platforms like HubSpot and ActiveCampaign combine both.

Ready to get started?

Try Refront for free and discover how AI automates your workflow.

Try for freeView pricing

Related Pages

DirectorySocial Media Management Tools Directory — Schedule & AnalyseCompare the best social media management tools for agencies and marketing teams. Scheduling, analytics, team collaboration, and multi-platform support reviewed.DirectorySEO Tools Directory — Best Software for Search Engine OptimisationCompare the best SEO tools for keyword research, rank tracking, site audits, and link building. Features and pricing reviewed for agencies and in-house teams.DirectoryAnalytics Platforms Directory — Understand Your Users & TrafficCompare the best web analytics platforms for tracking user behaviour, conversions, and traffic sources. Privacy-friendly and enterprise options reviewed.DirectoryBug Tracking Tools Directory — Find & Fix Issues FasterCompare the best bug tracking tools for development teams. Features, pricing, and workflow integrations reviewed side by side.TemplatesTestimonial Request Template — Get More Social Proof — RefrontRequest and collect client testimonials effortlessly. Guided questions help clients provide detailed, authentic reviews you can use in marketing.TemplatesCase Study Template for Agencies — RefrontShowcase your best work with a professional case study template. Structure the challenge, solution, and results into a compelling story.

Refront is a workflow automation platform built to help teams turn work into solved tasks end to end.

© 2026 MG Software B.V. All rights reserved.

IntegrationsSlackGitHubAzure DevOpsStripeCursor
ResourcesKnowledge BaseComparisonsSolutionsTemplatesExamplesDirectoryLocationsTools
HomeFeaturesAbout UsContactPricingBlog