SEO Audit Template for Websites — Refront
Conduct thorough SEO audits with this structured template. Covers technical SEO, on-page optimisation, content analysis, and backlink profile.
About This Template
An SEO audit is the starting point for any website optimisation strategy. This template provides a comprehensive checklist covering technical SEO, on-page factors, content quality, and backlink health — so you can deliver actionable recommendations that drive real organic growth for your clients.
Variations
Technical SEO Audit
Deep dive into crawlability, indexation, site speed, mobile-friendliness, structured data, and Core Web Vitals with pass/fail scoring.
Best for: SEO specialists and developers running technical health checks on client websites.Content & On-Page Audit
Content-focused audit covering keyword targeting, title tags, meta descriptions, heading structure, internal linking, and content quality scoring.
Best for: Content strategists and marketers optimising existing website content.Competitor Comparison Audit
Side-by-side analysis of client vs. competitors covering keyword overlap, domain authority, content gaps, and backlink profile comparison.
Best for: Agencies presenting SEO opportunities by benchmarking against competitors.How to Use
- 1
Create a new SEO audit project in Refront linked to the client's website.
- 2
Run through each checklist section, scoring items as pass, warning, or fail.
- 3
Document specific issues with screenshots and recommended fixes.
- 4
Prioritise recommendations by impact and effort for an actionable roadmap.
- 5
Deliver the audit report through the client portal and convert recommendations into project tickets.
Frequently Asked Questions
Can audit recommendations become project tickets?
Yes. Each recommendation can be converted into a Refront ticket with one click, creating an actionable backlog of SEO improvements to work through.
Does the audit include automated checks?
The template provides a structured manual checklist. You can complement it with data from tools like Google Search Console, Lighthouse, and third-party SEO tools.
Can I white-label the audit report?
Audit reports can be exported with your agency branding — logo, colours, and custom cover page — for a professional client-facing deliverable.
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