Refront for PR Agencies - Client Relations & Campaigns Centralised
Manage PR campaigns and client relationships with Refront. Retainer management, campaign tracking, client reporting, time tracking and automated invoicing.
The Challenge
PR agencies manage the reputation and visibility of their clients through media relations, crisis management, and strategic communication. With multiple retainer clients and ad-hoc campaigns, tracking activities, hours, and results is essential. Refront provides PR agencies with a platform for structured client management, transparent reporting, and automated invoicing.
Common Pain Points
Retainer clients expecting monthly activity reports
PR activities (press releases, media contact, events) being diverse and hard to categorise
Ad-hoc crisis management disrupting planned activities
Hours per client and activity type hard to track accurately
Clients questioning the value of PR without measurable results
How Refront Helps
Monthly activity reports
Automatic reports generate per-client overviews of completed activities, hours spent, and results achieved — ready to share.
Categorising diverse PR activities
Customisable ticket categories for press releases, media contact, events, and crisis management provide oversight per activity type.
Ad-hoc crisis management
Priority ticketing with automatic rescheduling of planned tasks ensures crisis work is picked up immediately without regular work disappearing.
Benefits
Technologies
Case Study
A 16-person PR agency in Utrecht saved 15 hours per month on client reporting and increased retainer retention by 20% thanks to Refront's transparent client portal.
Frequently Asked Questions
Can Refront track PR-specific activities?
Yes, you create custom categories for press releases, media relations, events, and crisis communication. Each activity is linked to the correct client.
How does retainer management work in Refront for PR agencies?
You configure monthly retainer budgets per client. Refront automatically monitors hours and activities and generates monthly reports.
Can clients view their PR reports through the portal?
Yes, clients have access to activity reports, hours spent, and communication overviews via the client portal.
Ready to get started?
Try Refront for free and discover how AI automates your workflow.